a proven track record of success
OUR WORK
01 Featured case study
Lady Gaga x Tiffany & co.
challenge
Utilize news announcements of Lady Gaga’s ad campaign with Tiffany & Co. to secure consumer and entertainment press in order to break into a younger market than the company’s typical demographic.
STRATEGY
Pitched key editorial contacts for tastemaker entertainment media, as well as high profile fashion outlets. Created initial wave of press, then launched “newsjacking” around Lady Gaga’s performance at the Super Bowl where the ad would be broadcasted live right before her big halftime performance.
SUCCESS
Our goal was 300 million impressions and we surpassed that to achieve over 2.5 billion with placements in publications such as People, New York Magazine’s The Cut, Hollywood Reporter, WWD, CNN, V Magazine, Harper’s Bazaar, Vogue, Billboard and Paper Magazine among many others.
02 Featured case study
Goat series F
challenge
The company’s recent $195 million Series F funding announcement was an important milestone in its growth trajectory. The challenge was walking a line between promoting financial growth while maintaining authenticity within the Sneakerhead community.
STRATEGY
We secured an exclusive with the WSJ and offered the co-founders for select broadcast interviews. For the financial communities, we focused on the growth rate and market size. For Sneakerhead and pop culture communities, we appealed to the opportunities including opening new stores and reduction in the authentication and turnaround times which are important for enthusiasts.
SUCCESS
Secured coverage in a wide cross-section of media from business, tech, financial to pop culture.
03 Featured case study
meta4 launch
challenge
Utilize the news announcement of Meta4 to secure press in tech, VC, NFT, and cultural outlets in order to break into a fairly new and eruptive market as the first minority owned VC in the space.
strategy
Pitched to a close contact at Tech Crunch as well as to a widespread of tech, VC, NFT, minority based, and local outlets under embargoed news release. Secured initial wave of press day of announcement, and had contact release in-depth announcement piece on Tech Crunch followed by an interview on Bloomberg TV.
success
The team earned over 719.9M impressions with coverage at key target publications such as VentureBeat, Yahoo!, Markets Insider, Essence, AfroTech, CoinDesk, and many others.
04 Featured case study
viola X iverson
challenge
Utilize launch news announcement of Iverson’s partnership with Viola to secure sports, culture, and cannabis focused press in an effort to tell the narrative of Iverson’s reputation as a cultural trailblazer in relation to Viola’s mission to be a game changer through an overall campaign that felt more than a product launch with a celebrity partnership and bigger than cannabis.
strategy
Pitched to major publications for cannabis and culturally relevant media, as well as top tier outlets with embargo of the news release and other exclusive preview materials. Created initial wave of press featuring the product launch and launch event followed by exclusive feature pieces.
success
The main objective was to target particular sports, lifestyle, and LA centric publications ranging from video to print to strain reviews at top-tier media outlets and key contacts in the cannabis industry. The team secured over 141.7B impressions with coverage at key target publications such as Forbes, GQ, LA Times, Complex, TMZ, and many others.
05 Featured case study
Verizon go90
challenge
A brand like GO90 existed in the exciting entertainment space of original streaming content, with dozens of shows meant to appeal to a wide variety of demographics. Sometimes, the stars of the shows are still up-and-coming, and require The Supreme Agency to identify and highlight just why members of the media are going to want to know about them in the months and years to come. A go90 show called Tawk was returning for its fourth and fifth seasons, and all parties wanted to elevate the star Awkwafina to a new level of buzz and stardom.
strategy
Capitalizing on the release of the new seasons, along with Awkwafina’s upcoming roles in movies like Ocean’s Eight and Crazy Rich Asians, SA connected with writers and editors from publications specializing in hip-hop, women’s interest, and general millennial culture for a series of press days that showed the world exactly why they needed to know who Awkwafina was.
success
Over the course of three days, SA escorted Awkwafina around New York to the offices of Nylon, Bust, Galore, AdWeek, Cheddar TV, VICE’s Broadly, Paste Magazine, Hollywood Life, Fusion, Jezebel, Paper Magazine, Mashable, and Into the Gloss. With interest in her upcoming movie projects quite high, SA made sure that the client was always part of the conversation, and that Tawk was discussed and promoted as part of Awkwafina’s surge in cultural importance.
06 Featured case study
PGA tournament
challenge
Break through with younger demo’s and build out the PGA Tour’s audience base by appealing to Gen Z and Millennials looking to social climb + find sponsors that would resonate with said groups, all while keeping the integrity of the Tour intact.
strategy
Look to the US Open roadmap that made the tennis tournament for younger folks a must attend event, in a region where there is no shortage of cool and fun things to do on any given day. Our team forged relationships with David Chang, Kendra Scott, BMW and set up Instagrammable moments throughout the grounds to appeal to our targets, all while blanketing key media that will help tell the stories.
success
The overall goal of the PR campaign was to seed key stories to top-tier business , lifestyle, consumer and other targeted press outlets to breakthrough with new audiences, while not forgetting about our older demos. The team earned over 1.5 billion impressions with coverage in publications such as, Forbes, GQ, Hypebeast, Esquire, SB Nation, NBC Sports,Golf Digest, and many more.
07 Featured case study
Kajabi Series A Fundraising
challenge
Kajabi is an industry-leading e-commerce platform empowering entrepreneurs in the knowledge economy. It raised $550 million after completing a growth equity financing that values the company at over $2 billion. The team’s mission is to increase the brand’s visibility in the online education industry and attract focus on this fundraising announcement.
strategy
Embargoed exclusively with one of the largest international news organisations - Reuters, and secured interview opportunities for Kenny Rueter, Kajabi’s CEO and Co-founder with reporter Jane Lee, who has rich experience in reporting business launches/raise announcements. Generated an initial wave of press on the day of the announcement, and the news was picked up by other well-known media outlets.
success
The main objective of the announcement was to garner more attention to Kajabi as a leader company in the online education industry. By working with the reporter who is well-known and respected in the circles/industries in which we want to show up, we reached out to over 57 million people worldwide and drew attention from media outlets including as TechCrunch, Nasdaq, AIThority, Spectrumequity, and many others.
08 Featured case study
Sapien x Facebook
challenge
The Sapien Tribe took its giant 7' Harambe statue west to stare down the Facebook-Zuckerberg machine at Facebook's headquarters in Menlo Park, CA, and lay 10,000 bananas around Facebook's logo to criticize tech companies like Facebook, which have threatened the safety of its users. The challenge is to get a response from Facebook.
strategy
Pitched widely to San Francisco local media outlets and top-tier media based in New York, where is the news center of the world, to secure attention on both sides of the US. As a tech giant plagued by criticism at that time, Facebook’s every move would be intensely scrutinized by the public, and will help to increase the awareness of our client - letting more people know the existence of this new pop-star in the tech industry.
success
Two hours after we contacted local media, a Facebook spokesperson came out to respond to the activity, causing a local sensation in San Francisco and garnering widespread media attention and coverage. We earned more than 170 million people’s attention about the activities in key target publications such as Complex, WNBC, Washington Examiner, Yahoo News, Yahoo Finance, KRON, and many others.
09 Featured case study
GOAT X RUI HACHIMURA
challenge
Utilize news announcement of Rui Hachimura’s partnership with GOAT to secure sports, business, and sneaker/streetwear press in an effort to further establish the brand in the business sector.
strategy
Pitched exclusive to close editorial contact at Bloomberg, as well as embargoed feature pieces with key streetwear/sneaker outlets. Secured initial wave of press day of announcement, and had contact release piece on Bloomberg Business Wire.
success
The main objective of the campaign was to seed the news to a top-tier business outlet to further cement the brand amongst notable innovative companies. The team earned over 872.5M impressions with pavements in key target publications such as, Bloomberg, MSN, Hypebeast, Sole Collector, Crain’s New York Business, NBA News Now, and many others.